Under Armour Star Wars Line For Women: Weak Sauce
This is a joke, right? I mean, we’re being punked?
A couple weeks ago Under Armour released their Star Wars Line… for men and boys. You can read all about that debacle here.
Under Armour quickly spoke up via Twitter and email letting the ladies know that they’d been heard.
“Women’s gear is coming soon!” they announced all over social media after the outcry of sexism.
So yeah… it’s here.
And it’s weak. WEAK I tell ya!
The guys get shirts that actually look like Vader or Storm Troopers. This is an important distinction.
They get to BE Vader.
The ladies?
Welp.
We get to support our boyfriend by wearing his face on our shirt. Or something like that.
Hrrrmmphhh.
The good news? Not a pink thing in the entire line of cotton workout wear.
The bad news? Yep- you caught that too? COTTON WORKOUT WEAR.
What-The-What is going on at UA headquarters? Cotton? Are you KIDDING me? News flash- chicks sweat too.
While I like the look of the shirts offered (hey! there’s some good news) these won’t be my go-to shirts for a workout or race.
You know, like the runDisney Star Wars Challenges happening in both January and April this year.
Ahem.
Dear Under Armour,
Your game is weak.
Did you know that 60% of the runners at the Avengers Half Marathon last weekend were women? You missed out on a huge opportunity with women’s wear for the Alter Ego line… again.
And you aren’t correcting that mistake with the Star Wars line.
It’s not fitting of a corporation like yourself to treat both genders equally.
But in this case, you DO need to try again.
How do you feel about the Under Armour Star Wars line for Women?
Patty Holliday has been running Disney since 2011. She knows just about every tip, trick, and hack there is to cover the runDisney Magical Miles at Disney World and Disneyland. She knows every mile isn’t *always* magical- but with training, tips, and a little bit of pixie dust, they can be a lot of fun! You can also find her at noguiltlife.com and noguiltfangirl.com
